At Perfect World Entertainment, we are delighted by our community and fans’ desires to create video content based on our games and other intellectual property. In order to help determine what we believe to be acceptable use of our content (art, music, sound, video, etc.) we have created this guide. Further, this should be the only reference you need if asked for permissions from YouTube or similar sites.
The First Thing
The main rule, except as specifically mentioned here, is that any use of our content is limited to non-commercial purposes.
How you can publish your content
- All content that you create must be available without requiring payment by a viewer or visitor, or any other restrictions on their ability to view the content. This means for example, that you cannot put your video behind a pay wall, sign up for any good or service, or any other action in order to access a video or other content.
- If you put your video on a site which has a paid “premium” option, the video must also be available to non-paying users.
- Revenue you receive, or ads that you run, may not interfere with video access – subject to the rest of this document.
What does this mean?
This means that without our prior permission, you are not allowed to license your work based on our content to someone else for a fee, or any other form of compensation.
The only exceptions that do not require prior permission are:
- YouTube Partner Programs
- Twitch.tv, Ustream.tv
Go Wild! (but not that wild)
Please keep your wits about you when making your work, and try to keep it game-specific. While we appreciate your creativity and expression, we absolutely require that you do not produce racist, homophobic, bigoted, sexist, or other offensive content using our assets and materials.
If someone wants to sponsor you to make content – that’s awesome, congrats! Just please make sure to clearly identify the relationship with you and the sponsor by including, “Sponsored by:” text whenever necessary, and try to keep sponsor messages to a reasonable length.